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                      1. 行业关键字
                        院校同盟访谈 → 正文
                        清华大学美术学院院长鲁晓波专访:中国正成为全球最热设计市场
                        作者: 经济日报 来源: 视觉同盟 时间: 2018年4月13日

                        JINRU4YUE,“SHEJI”YOUCHENGQUANQIURECI。ZUIGAOGUIGEDEGUOJINIANDUSHEJISHENGHUIMILANSHEJIZHOUJIANGZAI4YUEKAIMU。ZAIZHEICHANGGUOJISHENGHUIDEJUGUANGDENGXIA,RENMENYEDUIZHONGGUOSHEJITOUQUGUANZHUMUGUANG。DANGQIANZHONGGUOSHEJICHANYEFAZHANXIANZHUANGRUHE?CUNZAINAXIEDUANBAN,GAIRUHEYINGDUI?JIZHERIQIANZHUANFANGLEQINGHUADAXUEMEISHUXUEYUANYUANZHANGLUXIAOBO。


                        清华大学美术学院院长鲁晓波

                        我国设计产业从之前的启蒙阶段已经走向中国制造业的主战场

                        记者:当前,在全球格局下中国设计处于怎样一个水平?

                        鲁晓波:中国有全球最大的设计产业需求,因为我们的制造业体量非常大,正成为全球最热设计市场。相对于经济发达国家,我国企业对设计的需求更加迫切。越来越多的中国企业开始认识到,产品要经过良好的设计才能赢得市场,设计战略已经逐步成为企业战略的重要组成。创新驱动发展战略以及相关政策措施的实施,也不断推动企业进一步认识到设计的重大意义。我国设计产业从之前的启蒙阶段已经走向中国制造业的主战场,大批聚焦市场需求的设计公司进入快速成长期。不光是大量涌现的本土设计公司,国外发达国家的一些重要设计机构和公司也纷纷落户中国。当然,也存在一些有先有后、不平衡的状态,比如在珠三角、长三角等经济发达区域,对设计的重视程度更高,设计公司也会更密集。

                        WOGUOBUSHAOSHEJIQIYESUIRANFAZHANSHIJIANDUAN,DANSHIQIBUFEICHANGKUAI。TAMENYIFANGMIANJIELIZHENGCEZHICHI,LINGYIFANGMIANTONGGUODALIANGDESHEJIYEWUSHIJIANBUDUANLILIANJIASUCHENGZHANG。ZHEIZHONGTAISHIRANGWOGUOBUDUANYONGXIANCHULEYIPICHUYUSHEJICHANYEQIANYANDEQIYE。ZHONGGUOSHEJICANYUHEHUODEQUANQIUSHEJIDAJIANGDEBILIZAIZHUNIANZENGJIA,BIRUZHUMINGDEGONGYESHEJIDAJIANG“HONGDIANJIANG”、“iFJIANG”,YOUXIANGDANGZHONGDUODEQIYE、SHEJIRENYUANCANPING,YOUDEJIANGXIANGYOUJIEJINYIBANDECANSAIZUOPINDOULAIZIZHONGGUO。YOULIUSHIDUONIANLISHIDEGUOJIJINYUANGUIJIANGQUNIANSHOUCIZAIZHONGGUOJUXINGBANJIANGDIANLI,BINGYOUZHONGGUOQIYEHUOJIANG。ZHONGGUOYESHELILEXUDUOSHEJIJIANGXIANG,RU“HONGXINGJIANG”、ZHONGGUOSHEJIZHIZAODAJIANG,DOUYIXINGCHENGYIDINGDEGUOJIYINGXIANGLI。DANGRAN,SHISHIQIUSHIDIJIANG,ZHONGGUOSHEJISHUIPINGYOUQISHISHEJIGUANLI、SHEJIZHANLVEDESHUIPINGGENFADAGUOJIAXIANGBIHAISHIYOUYIDINGDEJULI。

                        衡量设计水平的最终标准不是新元素的应用,而是用户体验到的品质

                        记者:这种差距需要从哪些方面发力进行追赶?

                        鲁晓波:设计的价值不仅在于通过设计机构或公司服务于市场需求所签的合同额,而更应该将其视为一个智慧型的服务业,看它能够对其他产业产生怎样的推动力。衡量设计水平的最终标准不是新元素的应用,不是技术含量,而是用户体验到的品质。这种品质不仅仅是一个功能的实现,更重要的是人们习惯上、精神上、认知上感受到的一种便捷和舒适。因为功能越来越同质化,技术也容易同质化,唯独对消费者使用过程中情感和精神层面的关注很难简单地拷贝。也就是说,中国设计需要在内涵上多下功夫。

                        ZHONGGUOSHEJIHAIYINGQIANGHUAPINPAIYISHI。GUOQU,SHEJIWANGWANGJIYUZAOXING,HOULAIZHUJIANKAISHIZHUZHONGZAOXINGYUGONGNENG、SHIYONGXIGUANYIJIJISHUDEXIANJIE,DANZHEIXIEJIBENDOUSHIWEIRAOCHANPINDETISHENG。XIANDAIHUADESHEJIBUJUXIANYUZAOWUHUANJIE,ERSHIKUOZHANDAOZHENGGEPINPAIDEGOUJIAN、QIYEFAZHANZHANLVEYIJIDUISHEHUISUOYAOCHENGDANDEZEREN。SHEJIYINGHANGAIQIYEHECHANPINDEZHENGGESHENGTAI,DUIQIJINXINGQUANSHENGMINGZHOUQIDEGUANZHU。

                        SHEJISHIRENWEISHIWUDEQIANTISIXIANG,YINCIYINGGAITIXIANDUIRENMENSHENGHUOHEGONGZUOFANGSHIDEJIJIJIAZHIDEGUANZHUHECHUANGXIN,YIJIDUIRENLEIKECHIXUFAZHANDEZERENYISHI。SHEJIYINGGAIXIANGDIANYINGDEDAOYANYIYANGDE,SHIXIANBAZUOPINDESUOYOUDONGXIDOUKAOLVDAO,JIANGSIXIANGXINGTONGGUOYISHUDECHUANBO,CHUDONGRENDEXINLING,ERBUSHIJINKAOGOUTUHEHUAMIAN。SHEJIYINGGAIGUANCHUANYUZHENGGECEHUAJIZHI,YISHIXIANQUANFANGWEIDEJIAZHISUQIU。SHEJIYINGGAIYINDAOJIAZHIQUXIANG,BANGZHUJIANLIJIANKANGDEXIAOFEIWENHUAHEXIGUAN,ERBUSHIJIANDANZHUIQIUZAOXINGXUANKUXIYINYANQIU。SHEJIZHUIQIUDESHIYIZHONGDAMEI,ERBUSHITONGGUOHUALI、ANGGUIDECAILIAODUIQIERCHENGDEXINGSHISHANGDEBIAOXINLIYI。

                        高端设计师的素质取决于其全球视野、人文情怀以及责任意识

                        记者:走这种内涵化的发展道路,对人才的要求肯定会更高。

                        鲁晓波:没错。人才对设计产业至关重要。从量上讲,我国设计人才培养规模全球领先,有一千多所院校设立了设计相关学科。然而,我们仍然看到设计产业对人才还是那样如饥似渴,这说明我们的培养质量有待加强。我们在设计人才教育上同质化倾向越来越严重,缺乏立足区域的产业、人文等特色进行差异化的高质量教育。对设计人才教育应该专注于自身特色,不能贪大求全,守住一个方面做实做精。

                        YIGESHEJISHI,YOUQIGAODUANSHEJISHIDESUZHIQUJUEYUQIQUANQIUSHIYE、RENWENQINGHUAIYIJIZERENYISHI,ERBUJINSHIJUTICENGMIANDEJIQIAO。SHEJIDECHANPINSHIHUIPILIANGSHENGCHANDE,KEYIGUANGFANYINGXIANGRENMENDEGUANNIANHEXINGWEI,YINCISHEJISHIYINGGAIJUYOUQIANGLIEDESHEHUIZERENGAN。

                        LINGWAI,WOMENYINGGAIZHONGSHISHEJIGAODUANRENCAIDEPEIYANG,SUOWEIGAODUANJIUSHIYANSHENDAOGUANLIZHE、QIYEJIADENGJUYOUJUECEQUANDEREN。ZHEIXIERENDUISHEJIDELIJIEFEICHANGZHONGYAO,YINWEITAMENWANGWANGNENGBAKONGSHEJIZHANLVE,JUEDINGSHEJIDEFANGXIANG。ZAIJINNIANDEMILANSHEJIZHOU-ZHONGYISHEJICHUANGXINZHANSHANG,YOUQINGHUADAXUEHEMILANLIGONGDAXUEHEJIANDEZHONGYISHEJICHUANGXINJIDIJIANGJIEPAIQIYONG。WOMENXIANGTONGGUOZHEIGEPINGTAIJINYIBUTUIDONGZHONGGUOYUANCHUANGSHEJIHERENCAIZOUXIANGOUZHOU,ZOUXIANGSHIJIE,TONGGUOCANYUGUOJIHUAJINGZHENG,TISHENGCHUANGXINNENGLI,BAWOGUOSHEJIRENCAIDECHUANGYICHUANGXINYANSHENDAOSHIJIEGENGDUODIFANG,TONGSHIYEKEYIXINAGENGDUOOUZHOUDESHEJIJIGOUWEIZHONGGUODECHANYEFUWU。WOMENYIJINGGENMILANLIGONGDAXUEHEZUO,QIDONGLESHUANGXIUDEXIANGMU,ZAICICIHUODONGSHANG,QINGHUADAXUEMILANYISHUSHEJIXUEYUANYEJIANGZHENGSHIGUAPAI,WOMENJIANGNULIDAZAOYIGEJUYOUGUOJISHIYEDEGAODUANSHEJIRENCAIDEPEIYANGJIDI。CIWAI,QINGHUADAXUEMEISHUXUEYUANHAIYUQINGHUADAXUEWUDAOKOUJINRONGXUEYUANLIANHEQUANQIULINGXIANSHEJICHUANGXINGONGSIIDEOGONGTONGDAZAO“CHUANGLINGZHONGGUO2030”XIANGMU,ZHEISHIWOGUOSHOUGEYISHEJISIWEIWEIHEXINDECHUANGXINLINGXIUFAZHANKECHENG,ZHIZAIWEIZHONGGUOPEIYANGYOUSHEJILINIANHEQINGHUAIDECHUANGXINQIYELINGXIU。

                        我们应该对中国设计有信心,同时更要自强

                        记者:现在好像感到一种趋势,那就是科技和设计的距离越来越近?

                        鲁晓波:是的。中国设计要从这种炙热的、嘉年华的状态下回归冷静和理性,尤其在应对新科技的超前布局上。设计产业应该提升对新技术的敏感性。新技术的布局有了,但设计不跟进,就会影响新兴技术产业化的程度和速度。因此我们的设计应该加强关注物联网、大数据、生命科学等诸多科技前沿领域。清华美院就设立了三十多个新技术领域的设计研究所,我们采取催生机制和凋亡机制并举,不断鼓励展开新的研究领域,同时对研究不力的及时淘汰。比如,我们马上要在青岛成立清华青岛艺术与科学创新研究院。

                        WODAOGUOWAIQUCANGUAN,DAOHENDUOZHUMINGDEJIGOUDOUHUITINGDAODUIZHONGGUOSHEJIDEZANYU,BIRUQINGCI、MINGSHIJIAJU、SUZHOUYUANLIN、GUGONGDENGDENG,DANSHIJINBAINIANXIANGDUILAIJIANGZHONGGUOJUYOUSHIJIEJIYINGXIANGLIDEYUANCHUANGSHEJIBINGBUDUO。JINGUANGAIGEKAIFANGYILAI,WOMENQUESHIYOUYIXIEZAIQUANQIUFANWEINEIPOJUYINGXIANGLIDESHEJI。MIANXIANGXINSHIDAI,WOMENYINGGAIDUIZHONGGUOSHEJIYOUXINXIN,TONGSHIGENGYAOZIQIANG。XINXINHEZIQIANGYUANYUWOMENZHASHIDECHUANGXIN,ERBUZAIYUKOUHAO。ZHEIZHONGCHUANGXIN,DUISHEJICHANYELAIJIANG,DUISHEJIJIE、SHEJIJIAOYUDEJIGOULAIJIANG,DOUSHIYIZHONGSHIMINGHEZEREN。

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